The Canadian Disaster Restoration Group Launches New “In the Know” Campaign

The Canadian Disaster Restoration Group Launches New “In the Know” Campaign

Ottawa/Ontario, December 10th, 2009 Today marks a significant point in CDRG’s 5-year history. For the first time, the national group of disaster restoration experts is launching an “In the Know” campaign as part of its branding and marketing strategy to communicate that Canada's largest independent network is leading the new age in disaster restoration.

The campaign aims to add value for CDRG users and member clients by ensuring more of their users and policyholders recognize the CDRG brand as the trusted name in disaster restoration and property mitigation in Canada. An internal survey done earlier this year by CDRG revealed that 95% of property adjusters, managers, and other experts had heard of CDRG, but only 40% knew a lot about it or what it does.

In support of this campaign, CDRG will be running increasingly targeted tradeshows, webinars, and specific magazine and online ads that inform the industry of the great potential of each team member, "backed by CDRG's trusted leaders."

"Our (reputation) among our current client base is as a very responsive, independent and innovative team. You can't beat it in the industry,'' said Simon Frigon, president of the Canadian Disaster Restoration Group. "Now we need to build that relationship with the general property-mitigation world. They really don't know that we're trying to make a difference, particularly in catastrophe situations where we have been the leaders, and now offer unique catastrophe Red Teams dedicated specifically to exclusive clients. People have so many contractors to choose from today that it's just hard to know who’s reliable. We felt it was time to make it easier for them to identify us as their trusted mitigation expert."

In addition to raising brand awareness among property-mitigation experts, CDRG is repositioning its brand among members and clients. "Our survey of our team members made it clear that they are very happy with the progress of CDRG in the last five years, but they want to start getting credit for being leaders in today's changing disaster restoration industry," said Jean-Francois Raymond, marketing director of the Canadian Disaster Restoration Group, who worked with CDRG to develop its brand strategy and secured Nobull Media to develop the RUSHXPERT idea. "Instead of multiple team member brands, the RUSHXPERT movement will bridge the gap between CDRG’s team members and the property mitigation experts to move forward with all of their platforms and services under one cohesive powerful brand that the industry can't overlook."

"The feedback from our members, clients and staff has been extremely positive," says Simon Frigon. "Without their support, we wouldn't have been able to get to where we are today."

Upcoming: CDRG will be announcing our newly appointed COO, Chief Operational Officer